BEHIND THE BRAND
FOUNDED ON THE BELIEF WE CAN DO IT BETTER
Natural Grace was founded in 2021 by two sisters passionate about people, planet and performance, in the belief that we can do things better. Growing up in household out in the countryside with three sisters, & one (lucky!) brother, where we were taken on long walks, runs & cycles with our parents, we gained a profound appreciation for the benefits of nature and exercise on our health. Despite having moved to South West London for our city jobs we frequently pop back 'home' for our dose of nature that somehow runs in the smoggy city don't quite match!
Bored of the sweatless gym selfies, aesthetics only workout goals, we set out on a mission to empower endorphin fuelled sweaty workouts that make us feel great and reconnect our community with nature. Creating sportswear for women that is designed to get sweaty in, using high tech compressive fabrics to aid movement and muscle recovery, and has a bonus feature of having a positive impact on our natural environment. Our kit is made out of recycled ghost fishing nets taken from our oceans and transformed into our high performance sportswear to restore ocean biodiversity and the lungs of planet earth. Proving that the sustainable option can be better, quicker and more desirable, so there is no need to choose between conscience and performance.
Great things come with female community, at the heart of our brand is female empowerment and fun, and that's why, after months of looking, we chose our female founded Portuguese factory to manufacturer Natural Grace. For the highest quality production, made by fair paid, empowered workers.
Sweat over selfies, Natural Grace is designed for women who want to make their workouts count and deserve the highest quality sportswear to enjoy this time for themselves. For us, working out is so much more than the physical benefits it's a daily ritual, therapy, a release from daily constraints, and an essential endorphin boost. And working out in nature is pure joy. Harnessing the power of disconnect to reconnect Natural Grace aims to empower women to lead the race in reviving our symbiotic relationship with our home planet.